Atlas Realty — Lead Generation System | Beko Agency
Lead generation · Concept Project
Atlas Realty.
New leads
14
Contacted
8
Booked
5
AVG RESPONSE TIME
< 5 min
100% auto-replied
CONVERSION
36%
Lead → booked viewing
GOOGLE ADS PERFORMANCE
Impressions
48,200
Clicks
1,840
CTR
3.8%
Cost/lead
$12.40
Client type
Concept project
Sector
Real estate / Lead gen
Services
Google Ads · Next.js · CRM automation
Year
2026
Overview
Atlas Realty is a concept project exploring what a complete lead generation system looks like for a property agency. The brief: turn Google Ads spend into qualified viewing bookings — not just clicks.
The project covers landing page architecture, paid search setup, conversion tracking, and the CRM automation that makes instant follow-up possible at scale.
The problem
Ad spend without a system produces clicks, not viewings. Generic landing pages, no conversion tracking, and leads sitting in an inbox for hours before anyone responds.
Our approach
Focused landing pages built around one action: book a viewing. Google Ads campaigns structured by property type and intent. CRM automation that replies to every lead in under five minutes.
The solution
A Next.js landing system with two tested variants, full-funnel conversion tracking in GA4, and a CRM auto-reply workflow that qualifies and routes leads instantly.
Outcomes
2
Landing variants tested
A/B test run from day one.
< 5 min
Lead response time
100% of leads auto-replied.
100%
Full-funnel tracking
Every click to booking tracked.